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Consumers who purchase at off-price retail outlets are a growing group.   According to the latest Checkout Tracking data from global information company The NPD Group, two-thirds of all consumers shop at off-price retailers. Checkout Tracking analysis, which analyzes receipts and follows consumer purchasing behavior, also shows off-price buyers represent 75% of apparel purchases across all retail channels.  

As the holiday shopping season rapidly approaches for marketers, a brand’s biggest challenge is to rise above the marketing noise and extend consumer engagement in ways that lead to purchase. How can you reward consumers while creating longer-term stickiness? Here are some of our favorite ways to drive return visits, increase brand-shopper interaction, and get on consumers’ nice lists this holiday season.   Holiday Gift Calendars

Another July, another Amazon Prime Day. With the e-tail leader already confirming this retail “holiday” will be back for a third time next July, let’s take a look back at the 2016 edition.   While a lot went well for Amazon during Prime Day this year, we may as well start with the biggest blunder. Namely, the widespread checkout issues that occurred during the morning hours. A glitch caused some U.S. and U.K. shoppers to have difficulties loading items into their shopping carts and/or making purchases.  

Cabela’s Inc. announced plans to expand to open two new stores, including its first-ever location in New Mexico.   The hunting and fishing retailer will open a 70,000-sq.-ft. store at Legacy at Journal Center, in Albuquerque, New Mexico, in 2017.   The store will offer customers an immersive outdoor experience with a 360-degree mountain and wildlife-display feature, dozens of taxidermy mounts, vintage outdoor photos and memorabilia, and a regionally specific theme.  

Photos: Ric Kallaher   Victorinox Swiss Army has opened its doors in New York City’s Rockefeller Center.   The store, the brand’s eighth location in North America, is designed to create an immersive experience into the company’s Swiss heritage amid a modern environment that reflects the company’s commitment to quality, functionality, iconic design and innovation.  

Starbucks Corp. is growing its store portfolio on a couple of different fronts.   The company plans to open stores under a new banner, called Starbucks-Reserve only, that will have a decidedly upscale twist. The brand will sell premium, small lot reserve coffee in a store space that is about twice the size of a typical Starbucks, zachs.com reported, and feature more of a café atmosphere.   

Coach Inc. is appointing Wendy Kahn, as CEO and brand president – Stuart Weitzman, effective Sept. 13, 2016.   Kahn will succeed Wayne Kulkin, the brand’s current CEO, who will become a consultant to Coach. She joins the luxury retailer from Valentino Fashion Group, where she currently holds the position of CEO – Valentino, USA and V.F.G., USA & Canada. Previously, Kahn served as senior VP of sales, marketing & retail for Valentino from 2006-2008.  

Toronto-based general merchandise retailer Canadian Tire Corp. has made a sudden shift at the top of the company’s executive structure.   Stephen Wetmore, who previously served as CEO of Canadian Tire from 2009-2014, has been named president and CEO of the company, effective immediately. Wetmore, who has remained on the board of directors after leaving the CEO post, will remain a director of the company but step down as deputy chairman of the board.  

Amazon provided some general data on the performance of Prime Day, but now more information is coming out courtesy of several third-party analysis providers.  

A Victorian-era psychiatric hospital in Poughkeepsie, New York, that’s been out of commission for 15 years will be the site of a mixed-use community of 750 residential units and 350,000 sq. ft. of retail space.   The old Hudson River State Hospital will make way for Hudson Heritage, a $250 million redevelopment project that will preserve key structures of the classic building in an attempt to create a thriving new community on the long-abandoned 156 acres.