Under Armour names new president

Jason LaRose has been named Under Armour’s president, North America.



LaRose succeeds Matthew Mirchin, who will transition to the role of strategic advisor, global revenue, effective Oct. 1.



The two men will continue to closely work together to “accelerate our footprint in North America,” Kevin Plank, founder and CEO of Under Armour said in a statement.



LaRose joined Under Armour in 2013 to lead the company’s global e-commerce business. Most recently, he was senior VP of digital revenue, where he was pivotal in “establishing our e-commerce business globally," said Charlie Maurath, chief revenue officer, Under Armour.



LaRose will continue to lead the e-commerce business, and will assist the company in its search for his successor, the statement said.