News

Dr Pepper Snapple Group has signed a non-binding letter of intent to acquire the business assets of Davis Beverage Group and Davis Bottling Co.

If completed, the acquisition would include most of Davis’ direct store delivery territory in Pennsylvania and a portion of its New Jersey territory, as well as its production and distribution facilities, delivery vehicles, vending equipment and other assets.

Walmart has reportedly issued a new dress code and staff members are not happy, according to Gawker.

Complex magazine reported that the new dress code “requires certain employees to wear white or navy blue collared shirts with khaki or pants, capris, or skirts,” according to Walmart human resources executive Barbara Simone.

Sterling, Va. - Neustar Inc., a provider of real-time information services and analytics, has entered a partnership with comScore Inc. that will give marketers a unified marketing solution incorporating comScore’s validated Campaign Essentials (vCE) ad validation metrics in its offering. The partnership builds on Neustar PlatformOne’s capabilities and partner ecosystem and enhances its ability to provide marketers with the visibility needed to measure and optimize digital campaigns.

Under Armour has enlisted Gisele Bundchen for the latest chapter of its “I Will What I Want” campaign. Bundchen is making her debut for the brand in a film and interactive digital experience.

The brand said that its campaign continues to celebrate women’s inner and outer strength and highlights its commitment to design innovative products for female athletes and athletic females.

San Francisco – August 2014 sales results indicate the 2014 back-to-school period had a significant boost to shopping activity. According to new data from in-store retail analytics provider Euclid, traffic increased substantially compared to the previous month, aided by temperate weather and multi-year highs in consumer confidence.

Atlanta – The alleged security breach that recently hit The Home Depot Inc. may have compromised credit and debit card data at nearly all of the company’s stores. According to the security website Krebsonsecurity.com, the unique ZIP codes of a large batch of new cards listed for sale on underground hacker sites shows a more than 99% overlap with nearby Home Depot stores, suggesting a widespread breach.

Kmart is gearing up for the holiday shopping season and reminding customers, including Shop Your Way members, of its No Money Down Layaway program, which is now available.

Armonk, N.Y.  -- Online U.S. retail sales for August 2014 were up more than 11% as compared to the same period the prior year. According to new IBM Digital Analytics Benchmark data, mobile traffic accounted for 41.5% of all online traffic, up 34% compared to the same period the previous year.