Living Proof promotes CMO Grace Ray to executive chief

Living Proof has promoted Grace Ray to CEO. Ray has served as chief marketing officer since 2011, and succeeds Jill Beraud, who is heading to Tiffany & Co. as EVP of global retail operations.



The company credits Ray with being instrumental in its growth in the past several years. The company said that Ray worked with the Living Proof team to deliver a portfolio of award-winning and game-changing products, increase the brand's awareness and leverage co-owner Jennifer Aniston in powerful marketing campaigns to drive double-digit sales growth.



"The board and everyone at Living Proof thanks Jill for her leadership and wishes her all the best in her next endeavor," said Jon Flint, chairman and co-founder. "The board and I believe that Grace is uniquely qualified to drive Living Proof to be a global brand. Not only has Grace proven she is a talented marketer, but she also has a sharp business acumen, is a strong operator, and has incredible passion for our mission of making women the 'Living Proof' that our products truly work."



Ray has more than 17 years of experience working for consumer goods and beauty companies such as L'Oréal, Nestlé and Estée Lauder. Prior to joining Living Proof, Ray served as VP of global marketing for Smashbox.



"It's been exciting and rewarding, over the last several years, to see our hair care business grow so rapidly at Sephora, Ulta and salons as well as enter the professional skincare category," explains Ray. "I believe in our founding vision of creating a science based beauty brand. My goal will be to continue to build awareness for the brand globally and leverage the suite of powerful patented technologies we've created to deliver meaningful solutions for consumers worldwide."



Living Proof is a beauty company based in Cambridge, Massachusetts, born in the heart of biotech and staffed by biotech scientists and beauty experts.