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Becker’s relaunches e-commerce site
Pennsauken, N.J. – Becker’s School Supplies has relaunched its e-commerce site using the WebLinc platform.
The WebLinc platform allows Becker’s to offer a branded user experience and also provides back-end merchandising and management tools. Since rolling out its new site, Becker’s has experienced a 120% jump in revenue compared to the same period last year, and saw transaction volume increase by 81% as a result of improved online performance.
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A Storefront Lurks Under Every Digital Touchpoint
Technology is advancing to the degree where almost any digital consumer touchpoint has the potential to become a very real storefront. Video games, blog and social media postings, apps, and virtually any other digital environment that directly engages consumers either currently is or soon will be able to serve as a fully functioning storefront where transactions can be executed.