Becker’s revamps e-commerce site

Becker’s School Supplies has re-launched its e-commerce site using the WebLinc platform in an effort to offer a branded user experience.

The WebLinc platform also provides back-end merchandising and management tools. Since rolling out its new site, Becker’s has experienced a 120% jump in revenue compared to the same period last year, and saw transaction volume increase by 81% as a result of improved online performance.

“As a family-run business that was founded in the 1920s, Becker’s has always been focused on providing personal and attentive service, a philosophy that naturally extends to our online storefront,” said Robert Bonczkiewicz, catalog manager at Becker’s. “After a decade online, it was time to introduce a new site with cutting-edge functionally for our customers, and WebLinc delivered exactly what we needed, It’s exciting to see this level of success especially before launching pay-per-click and other advertising campaigns to capture new customers. Once our strategy is in full swing, we anticipate even higher growth."