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Target does design deal with Peter Pilotto


Talk about planning ahead. Target has announced a new collaboration with designer Peter Pilotto that won’t hit stores or the Internet until February 2014.

Announcement of the deal was timed to coincide with the design firm’s runway show at London Fashion Week. The line will feature 70 items of women’s apparel, accessories and swimwear and range in price from $14.99 to $79.99. In addition, Target said it would partner with global online luxury retailer to offer the limited edition Pilotto line to an international audience. Peter Pilotto and Christopher De Vos are the designers behind the Peter Pilotto brand.

“Peter and Christopher have a rare talent for capturing the essence and energy of London in a way that’s completely universal in its appeal,” said Trish Adams, Target’s SVP of apparel and accessories. “This collaboration allows our guests to brighten their look at truly remarkable prices this spring. By working with to make the collection available internationally, we’re able to introduce Target’s democratic approach to design to a new audience.”

The same is true for the designers who will be able to extend their brand to the more mainstream shoppers who frequent Target stores.

“This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone,” said Christopher De Vos.

According to Target, the designers are created one of London’s most recognized and coveted fashion brands and are celebrated for their innovative, complex and colorful prints. Peter Pilotto for Target will feature the designers’ distinct aesthetic which combines hyper-real digital prints in striking blues and greens and warm reds and oranges.

The Pilotto brand is currently sold at 220 retailers globally, including which ships merchandise to 170 countries.

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