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Differentiating with digital
Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission.
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BJ’s Wholesale gears up for Black Friday week
BJ's Wholesale Club is spreading its Black Friday deals across an entire week (Sunday, Nov. 24 through Sunday, Dec. 1), excluding Thanksgiving on Thursday, Nov. 28. The retailer says it is offering more than twice as many Black Friday deals this year as it did last year.