News

Fowler tees up campaign for PGA Superstore
The PGA Tour Superstore is looking to leverage the popularity of golfer Rickie Fowler with a new marketing campaign.

Fowler, one of the PGA Tour’s rising young stars, will help the retailer introduce a multi-faceted Custom Fit Campaign and Meet Rickie promotion.
Alibaba names online marketing president
Hong Kong – Alibaba Group Holding Ltd. has appointed Yu Yongfu as president of the company’s online marketing unit, Alimama, to spearhead the business into new areas of growth. Yongfu joined Alibaba Group in June 2014 to lead the company’s mobile business unit.

Prior to joining Alibaba Group, Yongfu was chief executive of Chinese mobile browser company UCWeb. UCWeb was acquired by Alibaba Group in June 2014. Yongfu will begin his new position today and will report to Daniel Zhang, Alibaba Group’s COO.

Amazon officially releases Dash, no fooling

Seattle – Some observers thought it might be an April Fools prank, but Amazon.com has officially released its Amazon Dash mobile ordering device for AmazonFresh customers. Chain Store Age readers had no confusion as we first reported the pilot of Dash in April 2014, but here is a brief primer of how Dash works.
GNC names new marketing partners

On the heels of questions over quality control standards for its herbal supplements, GNC has announced three new marketing partners.

GNC said the new agency partners – Consigliere (brand management/creative/advertising), CROSSMEDIA (media/communications planning) and 22squared (digital and social media) – will help drive profitable growth for the brand.
P&G sponsors Black Girls Rock! Awards

Procter & Gamble is expanding its outreach to African American consumers with its sponsorship of the 2015 Black Girls Rock! Awards.

The company, together with Target, will celebrate African American girls who are making a positive difference and will invite the community to “change the beauty conversation” by joining P&G’s Imagine a Future (IAF) program.
Report: Sprint may be saving RadioShack

A plan to co-brand RadioShack stores with the Sprint logo will apparently save the chain from extinction, according to the Wall Street Journal.
Report: Technology creates competitive advantage for retailers

New York -- Technology is both disrupting and revitalizing retail, according to a new report by Fung Business Intelligence Centre Global Retail & Technology (FBIC).
Sears to raise $2.5 billion in REIT; announces joint venture with General Growth

Hoffman Estates, Ill. – Sears Holding Corp. is forming a real estate investment trust (REIT) called Seritage Growth Properties, which will purchase 254 Sears and Kmart stores for more than $2.5 billion. Seritage will partially fund the transaction through a public rights offering.
Charming Charlie offers digital gift cards

Hosuton - Fashion accessories retailer Charming Charlie recently expanded its relationship with Stored Value Solutions (SVS) to offer e-commerce distribution of digital gift cards. Charming Charlie originally associated with SVS in 2012 for gift card processing in their more than 340 stores across the U.S.

Since introducing online access to digital eCards to complement the availability of physical cards, Charming Charlie gift cards purchased online during the winter holiday season grew by an exponential rate year-over-year.
Books-A-Million celebrates customers in April

Books-A-Million is trying to increase brand loyalty with two new omnichannel marketing campaigns celebrating customers.

During the month of April, the retailer will host Customer Appreciation Month. The campaign kicks off with Educator Week on April 4 and wraps up with Geek Week, which will offer Stars Wars events and comic book giveaways.