P&G sponsors Black Girls Rock! Awards

Procter & Gamble is expanding its outreach to African American consumers with its sponsorship of the2015 Black Girls Rock! Awards.

The company, together with Target, will celebrate African American girls who are making a positive difference and will invite the community to “change the beauty conversation” by joining P&G’s Imagine a Future (IAF) program.

"I am honored to support My Black is Beautiful's Imagine A Future program, and to be a part of a movement that offers encouragement to girls and young women during the most critical years of their lives,” said Tatyana Ali, actress, activist and MBIB ambassador. “This year's M.A.D. (Making A Difference) Girls inspire all girls and young women to imagine a future where they're able to bring meaningful change to their communities.”

The IAF program launched in 2012 in collaboration with Black Girls Rock! and the United Negro College Fund. The program aims to reach and teach 1 million black girls over three years to believe their black is beautiful. In 2013, the program sparked a national conversation surrounding black beauty and self-image by releasing the “Imagine A Future” documentary, which examined the historical and current beauty and self-esteem issues that challenge Black women and girls.

“Each year,Black Girls Rock!acknowledges a group of dynamic young women and girls who are driven to create solutions to the social issues of our time. I am so proud of this year’s inspiring M.A.D. Girls who are making a difference in education through literacy building, mentoring and technology. It is my hope that through their example, other girls will come to know that they are capable of making a difference in their communities too,” said Beverly Bond, creator, founder and executive producer ofBlack Girls Rock!

Procter & Gamble P&G serves nearly five billion people around the world with its brands.