Books-A-Million celebrates customers in April
Books-A-Million is trying to increase brand loyalty with two new omnichannel marketing campaigns celebrating customers.
During the month of April, the retailer will host Customer Appreciation Month. The campaign kicks off with Educator Week on April 4 and wraps up with Geek Week, which will offer Stars Wars events and comic book giveaways.
“Books-A-Million has great customers and we are excited to have an entire month dedicated to giving them these special events and giveaways,” said Misty Fontenot, SVP of operations for Books-A-Million. “From Star Wars fans to teachers, Customer Appreciation Month truly has something for all of our customers. We strive to give them the best and Customer Appreciation Month is a part of that.”
The teacher celebration starts with an Educator Week kickoff event from 12-4 pm on April 4 and ends April 10. Books-A-Million Educator Card holders will save 25% on select in-store items purchased during the week. Teachers can sign up for a Books-A-Million Educator Discount card by bringing their school ID to the store and registering during checkout. Students will also be able to nominate their favorite teacher to win a $1,000 Books-A-Million gift card by visiting Books-A-Million’s Facebook page.
Following up Educator Week is Millionaires Club Card week, which takes place from Saturday, April 11 to Friday, April 17. Customers that sign up or renew their Millionaires Club membership will receive a $10 reward card. Club members will receive a 10% off coupon for in-store purchases in addition to regular Millionaires Club discounts. Members will also receive a Books-A-Million tote bag with a purchase of $25 or more while supplies last. Being a Millionaires Club member has exclusive benefits, including a 10% in-store discount, free shipping on www.booksamillion.com and more. Join Books-A-Million’s Millionaires Club by visiting the Millionaires Club signup online.
On Saturday, April 18 through Friday, April 24, Books-A-Million becomes Kids-A-Million with events that will inspire and help to instill a love of reading. The kickoff on April 18 features an in-store storytime event featuring the Paw Patrol. Throughout the week there will be numerous prize pack giveaways and discounts on popular kid’s books and toys.
Books-A-Million wraps up Customer Appreciation Month with Geek Week from Saturday, April 25 through Saturday, May 2. Star Wars fans will be treated to a May the Fourth Be With You special event on May 2 and Books-A-Million will treat comic book lovers with Free Comic Book Day on May 3.
To find a full list of events, discounts and giveaways, visit Books-A-Million Customer Appreciation Month online. Books-A-Million operates 257 stores in 32 states and the District of Columbia.