Amazon officially releases Dash, no fooling

Seattle – Amazon is expanding its Amazon Dash mobile ordering service, introduced in April 2014, with the Amazon Dash Button. Some observers thought it might be an April Fools prank, but the Dash Button expands on the Dash mobile ordering for AmazonFresh customers.



Dash Button comes with a reusable adhesive and a hook so customers can hang, stick, or place it anywhere they store products. When a customer runs low on a grocery or CPG item, they press Dash Button, and Amazon delivers them automatically.



Customers can use their Amazon smartphone app to connect to their home WiFi network, select the product they want to reorder with the Dash button, and then once connected place orders with a single press. Amazon sends an order alert to the customer’s phone and only responds to the first press until the order is delivered, unless they elect otherwise.



The idea is as soon as a consumer runs out of a replenishable item, like a gallon of milk or box of cereal, they use Dash Button to automatically enter it on their AmazonFresh shopping list, eliminating the need to go to the store to replace it.