Alibaba names online marketing president

Hong Kong – Alibaba Group Holding Ltd. has appointed Yu Yongfu as president of the company’s online marketing unit, Alimama, to spearhead the business into new areas of growth. Yongfu joined Alibaba Group in June 2014 to lead the company’s mobile business unit.



Prior to joining Alibaba Group, Yongfu was chief executive of Chinese mobile browser company UCWeb. UCWeb was acquired by Alibaba Group in June 2014. Yongfu will begin his new position today and will report to Daniel Zhang, Alibaba Group’s COO.



Alimama’s major initiatives for the year include integrating data and technology products and services to better serve clients and partners, building a country-wide and industry-wide platform for data to increase clients’ data utilization and to support more than 100,000 media partners.