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ECRM: Retail circular advertising trends, August 2014
ECRM compared retail circular advertising in August 2013 versus August 2014 and noted trends occurring across top retail chains. Back-to-school season was in full swing, yet the drug retailers took opposite approaches to their promotions. Walgreens featured multiple BTS promotions on each of its front pages both this year and last. On the other hand, CVS’s front pages did not feature any traditional school/office supplies, instead focusing on the cosmetics category in three of its four August 2014 circulars.
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Military skill sets that make retailing better
In a few weeks, retailers across the country will set out to begin to interview, hire and train workers for very busy holiday season. There is nothing new about these hiring trends. What is new is that we can translate and apply military methods to train, integrate and improve workers effectiveness for a more successful retail season.
