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Body Central enacts reverse stock split
Jacksonville, Fla. - Body Central Corp. is enacting a one-for-10 reverse stock split of its common stock. Each 10 shares of common stock will be converted into one share of common stock.
The number of outstanding common shares will be reduced from approximately 17.2 million to approximately 1.72 million. The number of authorized shares and the par value per share will remain unchanged.
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Sprouts promotes new stores with omnichannel campaign
Phoenix – Sprouts Farmers Market has teamed up with Nashville, Tenn.-based integrated ad agency Redpepper to use omnichannel marketing to produce market awareness and traffic for four new stores in the suburban Atlanta area. In addition to traditional outdoor, print, radio and newspaper ads, Sprouts used Facebook- and email-based marketing techniques.