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Four Retailers to Watch in 2015
A number of retailers saw changes at the top this past year. Here are the ones I found the most interesting:
Abercrombie & Fitch: The abrupt departure of longtime chief Michael Jeffries presents the former teen powerhouse with an opportunity to bring in a badly needed breath of fresh air.
In his day, no one could touch Jeffries, whose transformation of Abercrombie into a cool, exclusive club is a textbook example of brilliant, holistic retail branding. But Jeffries failed to keep up with the changing times. He seemed blind to the recession. -
Dunkin’ Donuts runs New Year’s Twitter sweepstakes
Canton, Mass. - Dunkin' Donuts has launched a special New Year's Twitter sweepstakes. Beginning Dec. 29 and continuing through Wednesday, Dec. 31, followers of @DunkinDonuts will be asked a New Year's themed-question each day. Consumers who tweet an answer using the special hashtag #DDNewYearSweeps will be entered to win one of three daily prizes of Dunkin' Donuts coffee for a year. In addition, each day 15 participants will be randomly selected to receive a $100 mobile gift prize.

