Wal-Mart launches online gift card exchange

Bentonville, Ark. – Wal-Mart is offering an online gift card exchange called CardCash.com that will offer consumers up to 97% of the face value of another retailer’s gift card in the form of a Wal-Mart e-gift card. The retailer has set up a site where customers can enter the card number, PIN and some basic personal information so it can verify card balance before making an offer.



Wal-Mart will accept gift cards from more than 200 retailers. E-gift cards are emailed within 24 hours in printable format. Cards can have less than a full balance, although they cannot have an expiration date. Wal-Mart says it will repurpose and resell gift cards it acquires on the exchange.