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Target appeals to Hispanic shoppers in new marketing campaign
Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.
The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.
According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.
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Shoes.com refreshes site, expands assortment
Seattle – Shoes.com is not just standing still, tapping its toes. The Shoes.com website has been formally re-launched with a refreshed design and expanded product offering, now with more than 450 brands.
As part of the new design, Shoes.com makes it easier for customers to find what they’re looking for with better navigation, product categorization and refined search. Choosing a product is also easier with more customer reviews and improved product images, including videos.

