Samsung’s massive new flagship does not sell product

South Korean electronics giant Samsung on Monday opened what it calls a “consumer technology playground” in the trendy Meatpacking District of Manhattan.



Named for its address, 837 Washington Street, the 55,000-sq.-ft. Samsung 837 is packed with eye-popping features, from a three-story array of televisions made up of 96 Samsung 55-inch TVs to a truly futuristic, fully-immersive virtual reality experience. There is also a café, art gallery and theater.



In an interview with Mashable, Zach Overton, VP and general manager of Samsung 837, said that when Samsung decided to build its first North American flagship space, "we wanted to build what we think is the future of retail. Which is not retail, but experience."



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