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Cyber Monday off to fast start
Sales on Cyber Monday, Nov. 28, are on track to rise 9.4% to $3.36 billion, according to Adobe Digital Insights. Industry experts noted that while Cyber Monday is traditionally the biggest online shopping day of the year, it may be losing some of its luster in the wake of the most sucessful online Black Friday to date. This year, online sales totaled $3.3 billion the day after Thanksgiving. -
Amazon Prime members stay home Black Friday weekend
More Amazon Prime shoppers skipped the Black Friday hype this weekend than ever before. Only 59% of Prime members ended up shopping in-store on Black Friday, down from 65% last year. This drop represented a 9.2% year-over-year decline. This message was delivered in a survey conducted by InfoScout. The study, which was conducted the day after Black Friday, tapped 2,000 shoppers.


