Newegg debuts holiday shopping livestreams

Dan Berthiaume
Senior Editor, Technology
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Newegg holiday livestream host Jeremy Threat (credit: Newegg).

Newegg Commerce Inc. is will host extended livestreams throughout the major holiday shopping days.

The online consumer electronics retailer is launching its first 2022 holiday shopping livestream beginning Monday, Nov. 21. The livestreams will promote the run-up to big sales events and “doorbuster deals” that traditionally kick off the retail holiday season.

Newegg will run its holiday livestreams the weeks of Nov. 21 and 28, 2022, including 12-hour live events on both Black Friday and Cyber Monday. The livestreams can be viewed on eight platforms including the company’s mobile app, website, and social media channels.

Viewers will be able to make purchases directly from Newegg’s TikTok and YouTube channels, as well as the Newegg mobile app and at the company’s proprietary livestream platform. Hosts will highlight special deals curated from thousands of Newegg offers going live before and during Black Friday and Cyber Monday.

In addition to showing deals on consumer technology items, livestream hosts will play video games, demonstrate products, share gift ideas and interact with viewers in chat. Click here to see a full schedule and list of platforms.

Produced by Newegg Media, the company’s in-house video production team, the company is filming the livestreams on studio sets inside the Newegg headquarters east of downtown Los Angeles.

The holiday shopping livestreams are an extension of “Newegg Live,” an interactive, real-time shopping program airing live several times each week. Initially launched as a pilot in September 2021, Newegg Live is an interactive, real-time livestream platform showing some of the most in-demand tech products available on the tech-focused e-tailer’s platform.

[Read more: Exclusive Q&A: Newegg interacts with customers via livestream]

“Shoppable livestreams are an opportunity to bring the excitement that tech enthusiasts want while pursuing the latest popular tech products during the early holiday shopping period without having to endure the hassles of looking for empty parking spaces at stores, standing in long lines and seeing empty shelves,” said Drew Roder, director of Newegg Media. “We’re rolling out a bigger livestream schedule because we know our viewers will be home and will want to interact with hosts before making purchase decisions.”

As part of its holiday sales strategy, Newegg is also offering an extended returns program. For certain purchases on Newegg placed through Dec. 25, 2022, customers will have until Jan. 31, 2023, to return or replace the product.

Headquartered in City of Industry, Calif., Newegg was founded in 2001 and serves a global customer base throughout North America, Europe, Asia Pacific, Latin America and the Middle East. The company offers direct sales and an online marketplace platform for PC and IT hardware, consumer electronics, automotive, gaming products and finished goods.