MOBILITY

Sephora’s new service strives to connect customers while they shop.   The specialty retailer launched a digital platform that invites customers enrolled in its Beauty Insider loyalty program to connect and chat about all things beauty. The mobile and online platform serves as a destination for members to find inspiration, ask questions and get recommendations in an unsponsored, real-time social setting.  

Technology that works like GPS for indoor locations is helping shoppers find their way through Mall of America.   

Simon is debuting a new type of concierge — one that never calls in sick.   The mall owner launched a chatbot designed to deliver customers at its 208 North American centers useful information as they shop.  Described as the industry’s first enterprise-wide bot, the artificial intelligence-based technology is available through Facebook Messenger, and provides store and restaurant information, hours of operation, special events, daily promotions and a list of available amenities.  

A discount giant is helping more shoppers skip the checkout line.    Walmart is expanding the deployment of its Scan & Go mobile app, which is being tested in approximately 12 stores across Northwest Arkansas, Florida, Texas and Georgia. The chain is now rolling out the app for use in at least 10 additional locations in the Dallas-Fort Worth and Nashville markets. The stores will offer the solution by the end of the month, according to Justin Rushing, spokesman for Walmart.  

One of the retail tech start-ups from the inaugural class of the Target + Techstars retail accelerator program is expanding.  

A furniture e-retailer is putting its augmented reality-based app into more shoppers’ hands.   Wayfair’s AR application, WayfairView, has been integrated into its mobile shopping app on the newly released ASUS ZenFone AR. The smartphone, which launched on Thursday, is equipped with Google’s Tango AR platform.  

City Furniture sales associates are moving away from the cashwrap, and completing transactions directly on the show floor.  

A new service is helping retailers adhere to newly introduced interoperability standards related to QR code-based payments.   In a move to standardize emerging cashless payments, EMVCo, the global technical body that manages the EMV Specifications, released new global QR Code Payment standards — a move that will allow retailers to process mobile payments made through the two-dimensional machine-readable barcodes. Visa and the other EMVCo members worked to develop these new globally interoperable EMV specifications.