Casey’s General Stores debuts loyalty program, updates app

Casey’s is now offering customers points for purchases.

The new Casey’s Rewards program enables customers of the Midwest convenience retailer to earn and track points on eligible purchases across brick-and-mortar stores, online, fuel pumps, and phone. 

Once customers earn 250 points, they can redeem them in a variety of ways. These include converting points into Casey’s Cash, which can be used to pay for items inside the store; redeeming points for cents off fuel purchases, or turning points into a donation to a local school of their choice.

As part of the rewards program launch, Casey’s is updating its mobile app. Users can now track points and pizza purchases, as well as gain access to special offers and discounts on everyday purchases. Customers can also use their phone number to earn points in-store, at the pump, or when they call to order.

Casey’s will also be giving an initial donation to 16 schools, one in each of the states where it operates, as part of the launch of Casey’s Rewards. When customers sign up, they’ll be able to select a local school they’d like to support through the retailer’s Cash for Classrooms program. Those schools that are selected will be eligible for a chance to receive up to $5,000 and a pizza celebration.

Customers will earn 10 points for every full $1 spent on eligible purchases in-store, online or over the phone. At the pump, customers will earn five points for every full gallon of fuel purchased. And for every 10 large pizzas purchased, customers will get one free.

Casey’s operates over 2,100 stores in 16 states.