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Study: M-commerce growth helps shrink mobile user acquisition costs
Consumer reliance on mobility throughout their shopping journey presents a huge opportunity for retailers to engage shoppers. This is according to “Mobile Shopping: User Acquisition Trends and Benchmarks 2017,” a report from mobile app marketing provider Liftoff. The study analyzed 26.9 billion ad impressions across 4.8 million app installs between April 2016 and April 2017.