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MOBILITY

  • Study: Mobile, social media promotions top back-to-school investments
    Besides exceeding their 2016 efforts, retailers’ back-to-school marketing investments are going digital this year.    This was according to the “2017 Retailer and Consumer Back-to-School Insights Guide,” a report from RetailMeNot. The study, which was conducted June 6-12, tapped 1,000 U.S. consumers aged 18 and over about their back-to-school spending and deal-seeking goals.  

  • Online giant to launch messaging app?
    Amazon could be the newest player in the consumer messaging game.   The online giant is considering a new messaging platform that will rival the likes of Facebook Messenger and WhatsApp. The full-featured standalone messaging app will be accessible via smartphones, tablets, PCs and smart watches, according to TechCrunch.  

  • Retail giant launches new services, tools for back-to-school
    Walmart is making it easier for parents to stay on their game during this year's back-to-school shopping season.   According to the National Retail Federation, this year's season is expected to be a strong one and start early. Walmart is rolling out new services to help shoppers easily find what they are looking for — in stores and online.  

  • Study: More shoppers to participate in ‘voice commerce’
    As the adoption of voice-controlled devices rises, so will the number of voice-enabled purchases.   This was according to “Walker Sands 2017 Future of Retail Study.” The report, which was conducted in late March, surveyed 1,622 consumers across the United States.    Nearly one in five consumers (19%) have made a voice purchase through an Amazon Echo or other voice-controlled device in the past year. Another 33% plan to do so in the next year.   

  • Beauty retailer delivers AI-based 'lip service'
    Estée Lauder is making it even easier for online customers to choose — and purchase — their next tube of lipstick.   Through its partnership with ModiFace, the beauty retailer launched a chatbot that helps customers find their ideal lipstick color. The conversational lipstick "advisor," which is accessible on Facebook Messenger, enables online and mobile users to interact with two of Estée Lauder’s lipstick lines.  

  • Study: The missing link in omnichannel success is....
    Retailers can gain huge competitive advantages in an increasingly digital marketplace by leveraging consumer insights.   That's according to “The JDA Voice of the Category Manager.” The report, from JDA Software Group, tapped nearly 100 professionals responsible for category management and merchandising activity in North America.  

  • Walmart to suppliers: Get off Amazon cloud
    Walmart is asking its technology suppliers to pick sides in its retailing war with Amazon.   The retailing giant reportedly warned some tech companies that if they want its business, they can't run applications on Amazon’s cloud platform, Amazon Web Services. Walmart currently partners with tech suppliers that already leverage cloud apps running on AWS, although the retailer didn’t reveal which applications or how many they use, sources told the Wall Street Journal.  

  • AmEx: Digital security concerns influence purchase behavior
    Merchants may be losing out on potential e-commerce sales due to shoppers’ concerns over the security of their information in the digital world.  
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