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06/22/2021

McDonald’s to offer its first national loyalty program

Dan Berthiaume
Senior Editor, Technology
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McDonald’s is getting ready to launch its first-ever national rewards program.

The fast-food giant will rollout “MyMcDonald’s Rewards” at participating stores across the country, via its mobile app, on July 8. The company began testing the program in November, and has gradually expanded it to select cities.

MyMcDonald’s Rewards offers members 100 points for every $1 spent on qualifying purchases, with 1,500 points for their first order through the program. Higher amounts of points unlock different rewards, so there are more free McDonald’s options to choose from with each tier a customer reaches.

McDonald’s is automatically making the rewards program available in customers’ apps as it rolls out. The company said it will roll out more MyMcDonald’s Rewards offers in the weeks to come.

“MyMcDonald’s Rewards is just the latest way we are making it easier to enjoy your favorite McDonald's food as part of our new digital experience growth engine, ‘MyMcDonald’s,’ which aims to provide a fast, seamless McDonald's experience,” the company said in an official announcement. “No matter how or where you connect with us – through kiosks in the restaurants, digital menu boards at the drive thru, McDelivery or via our mobile app—MyMcDonald’s will be there to provide seamless, personalized service that’s more customized and rewarding.”