Wendy’s partners with DoorDash and Roku in new shoppable adsWendy’s is placing click-to-order offers within its ads on the Roku streaming TV platform. Pacsun’s spring campaign includes social, metaverse elementsPacsun is showcasing its upcoming spring 2023 collection across social media, immersive gaming, and livestream channels. Exclusive Q&A with Ahold Delhaize USA head of AD Retail Media Ahold Delhaize USA sees a bright future for its retail media network. E-commerce sales pass $1 trillion – now what? E-commerce is very big business – and retailers need the right systems in place to handle it properly. CSA Exclusive: Kroger Precision Marketing VP of media strategy The Kroger Co. is keeping the capabilities of its retail media network current with consumer and technology trends. Instacart supports new shoppable CPG ad campaign Instacart is launching its first major CPG co-marketing campaign with new shoppable TV commercials featuring a well-known beer brand. Buxom Cosmetics offers gamified metaverse experience A direct-to-consumer cosmetics brand is running a six-month metaverse promotion called “Buxom PlumpVerse.” Exclusive: Subscription retail shows healthy growth in 2022 Several important subscription retail metrics showed year-over-year improvement during 2022. BurgerFi centralizes management of in-store digital signage A premium fast-casual hamburger chain is ensuring the digital menu and marketing boards in its stores display the correct information. Three big industry changes seen in 25 years of covering retail tech I’ve been around the retail technology industry long enough to have witnessed some notable evolution. First Previous 91 92 93 94 95 Next Last
