Staples encourages recycling with humorous Father’s Day promotion
Staples U.S. Retail is making light of the tendency of dads to collect old cables while reminding customers it is a recycling destination.
Through Monday, June 10, 2024, the office supplies giant is running a Father’s Day promotion called "Cut the Cord." Customers who recycle their old cables, cords, and other technology items at Staples stores nationwide for free will be eligible for a chance to win an exclusive, limited-edition "cable" knit sweater vest for their father.
The vest is literally crafted from cords woven into the fabric, which Staples says ensures a dad can "keep the cables he loves close to his heart." In addition, everyone who recycles will receive an instant $10 off $30 coupon, and Staples Easy Rewards loyalty program members will also earn 1,000 rewards points.
To participate in the promotion, customers can recycle their old cables, cords, and other eligible technology items for free at any Staples store by June 10, and keep their receipt. Customers can then visit www.staples.com/fathersdaygiveaway, enter the code from their receipt and complete a brief sweepstakes entry form. Winners will be notified via email by June 11 and will receive their vest by June 16.
Staples continues longtime recycling effort
Staples is no stranger to recycling and sustainability initiatives. In April 2024, the retailer partnered with battery recyclers Call2Recycle and ERI to provide what it says is a first-of-its-kind free battery recycling box (while supplies last) that enables consumers to collect their batteries at home and return them to Staples stores to be recycled for free.
At Staples test stores, the retailer reports its battery recycling program has increased battery recycling rates from less than 50 batteries per week to thousands of recycled batteries per week at each store.
And as far back as 2014, the company began offering a technology recycling service in partnership with ERI that allows businesses of all sizes to recycle large volumes of electronics in a secure manner.
Staples has also has been working with sustainable packaging company Packsize to reduce the amount of packaging material in its supply chain for more than a decade, with plans to expand the program this year.
"Our commitment to sustainability goes beyond just recycling ink cartridges. We're constantly working to develop innovative solutions to reduce waste and promote environmental responsibility," said Marshall Warkentin, chief marketing & merchandising officer at Staples U.S. Retail. "With over 165 million pounds of technology recycled since 2012, Staples is leading the recycling charge towards a greener future."
Headquartered in Framingham, Mass., Staples U.S. Retail operates nearly 1,000 stores, with a Staples retail store located within 10 miles of more than half of the U.S. population.