MARKETING/SOCIAL MEDIA

Accenture: Discounts, delivery draw holiday shoppers

New data indicates that having affordable products available for timely delivery will go a long way toward holiday success for retailers.
Bloomingdale’s makes livestream debut with holiday series

Two Bloomingdale’s Outlet stores are hosting a six-week, 10-episode holiday livestream shopping series.
American Express, TikTok team up in small business holiday promotion

American Express is partnering with TikTok to help small businesses connect with young customers during the holiday season.
Black Friday comes to Amazon – starting on Thanksgiving

Amazon has at least one more major holiday promotion coming up.
The Five Most Common Social Commerce Mistakes and How To Fix Them

Social media is where customers spend 2.5 hours each day on average.
Report: TikTok pilots in-app commerce in the U.S.

The U.S. e-commerce market is reportedly gaining a major new entrant.
Alibaba Singles Day performs ‘in line’ with $84.5 billion event in 2021

The 14th annual Alibaba Global Shopping Festival (known colloquially as “11.11” or “Singles Day” had sales approaching the all-time high gross merchandise volume (GMV) total from 2021.
DoorDash is starting to look like a tech platform

Is DoorDash on the same path to extending beyond on-demand delivery that some of its chief rivals have followed?

Target prepares omnichannel Black Friday, Cyber Monday sales events