MARKETING/SOCIAL MEDIA

Some JCPenney shoppers will be able to have select perfume bottles personally decorated – if they’re in the right store at the right time.

A new survey reveals consumer attitudes toward shopping for holiday gifts.

Increasingly, retailers are building special omnichannel campaigns around a time of year sacred to many Americans – football season.

Getting consumers to sign up for a retailer or brand’s newsletter requires giving them something for free, according to new data.

A quick-service restaurant chain is obtaining some serious results from an effort to make offers and rewards more fun.

Viewers of MTV Video Music Awards were able to shop the outfits they saw in real time during the broadcast.

Macy’s has hired a new senior leader who will oversee the company’s creative operations.

A regional grocery wholesaler and co-op is customizing shopper interactions at individual stores.

Throughout the football season, JCPenney will be announcing special limited-time offers on Prime Video NFL broadcasts, with help from some famous partners.

A membership-based online specialty grocer is teaming with a grocery technology company to deliver personalized brand promotions to customers.