Amazon takes big metaverse step with immersive shopping experienceAmazon is now letting customers buy real goods from storefronts in virtual worlds. Survey reveals Gen Z social media, branding trendsGen Z consumers have unique preferences when it comes to digital engagement and selecting brands. Consumers reveal what will impact Memorial Day shopping choices A new survey sheds light on the drivers of Memorial Day purchase behavior. Exclusive Q&A: Jason John, chief marketing officer, 1-800-Flowers.com 1-800-Flowers.com is leveraging technology innovation all year round. Uber expands CPG advertising opportunities CPG brands can now directly promote their brand and products via the Uber Eats delivery app. Chipotle marks Cinco de Mayo on Gen Z-friendly social site Chipotle Mexican Grill continues its innovative promotional efforts with the Partiful events platform. Yahoo enables digital ads for shoppability Yahoo Advertising is partnering with e-commerce platform Pear Commerce to directly connect digital advertisers and consumers. Best Buy Canada opens in-house media company Best Buy Ads is operational in Canada. Redner’s Markets partners with DoorDash and P&G at checkout A regional grocer is rolling out a co-branded retail media campaign with a leading delivery platform and a CPG giant. Pinterest partners with Amazon to launch third-party ad program Pinterest is teaming up with an e-commerce titan to continue expanding its capabilities as an ad platform. First Previous 80 81 82 83 84 Next Last
