Consumers will sign up for retail newsletters if...
Advertisement - article continues below
Advertisement
Nearly three-in-10 (29%) respondents said they would be willing to subscribe solely based on content quality and brand reputation, favoring brands who have invested heavily in exclusive content. However, 19% said they were unwilling to subscribe to a brand’s email newsletter, even if they liked the brand and got free content.
[READ MORE: Survey: Consumers will share data with retailers if…]
When it comes to getting consumers to opt-in to email programs, LiveIntent found that nearly two-thirds (63%) are comfortable sharing their email address with a brand if the value proposition is right. Another 27% are neutral about the idea, and just 10% of respondents said they are uncomfortable sharing their address with a brand on principle.