MARKETING/SOCIAL MEDIA

Laura Mercier is expanding its metaverse commerce presence using augmented/virtual reality from Apple.

Dick’s Sporting Goods is broadening the scope of its influencer initiative by opening it to employees and the general public.

Earth Fare is expanding the availability and scope of its rollout of the Flashfood waste reduction app.

The Super Bowl is evolving into a mainstream consumer celebration.

Giant Eagle Inc. is activating targeted partner advertisements on in-store TVs.

The nation’s largest men’s big and tall specialty retailer is consolidating its customer marketing workflows onto a single platform.

A shopping platform that offers cash back and rewards is launching a new advertising offering that leverages AI to enhance campaigns.

Chipotle is leveraging two major social platforms as part of its effort to gamify its "Big Game" promotional activities.