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Target in aggressive marketing effort for exclusive brands


Target Corp. is launching an array of private brands and the discounter is giving them a big kickoff.

The discounter will launch an aggressive marketing campaign for the new labels, AdAge reported, including everything from print and television spots to in-store events and visual merchandising.

"This is our second biggest investment behind holiday," Rick Gomez, chief marketing officer of Target, told AdAge. "We're investing at leadership levels."

In 2016, Target spent $570.7 million on measured media in the U.S., a 9% decline over 2015, according to AdAge's Datacenter.

According to the report, Target's new commercials are clean and simple, and feature a diverse range of ages, sizes and ethnicities.

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