Office Depot names chief marketing officer

Office supply retailer Office Depot has tapped a 30-year marketing veteran to lead its marketing efforts.



Office Depot announced that Jerri DeVard has been appointed executive VP and chief marketing officer. She will report directly to Office Depot CEO Gerry Smith.



Previously, DeVard was the senior VP and chief marketing officer for The ADT Corporation, the nation's largest security company. She led ADT’s centralized marketing across the residential, small business and health business units and was responsible for all strategic, operational and financial aspects of the company’s integrated marketing programs.



Prior to ADT, DeVard held various marketing leadership positions several national organizations, including Nokia, Verizon and Citigroup. She currently serves on the board of directors for Under Armour, and Cars.com.



At Office Depot, DeVard will lead the strategy for furthering the retailer's brand positioning and oversee the integration of all marketing and communications initiatives. She will be responsible for driving the growth and implementation of strategic marketing activities that build brand equity and increase market share.



Jerri has tremendous insight and experience leading global marketing efforts for world-class consumer brands, with a proven record of delivering business results while acting as a change agent,” said Smith. “We are excited to welcome Jerri to Office Depot as her leadership and fresh perspective will be instrumental in driving a more integrated omnichannel marketing approach that builds brand loyalty and positions the company for growth."