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MARKETING/SOCIAL MEDIA

  • Study: The least trusted among top media channels is...
    Social media may be a popular platform for ad delivery, but that doesn't mean it is a trusted one.   Despite listing social media as the source of the second-highest volume of ad messages they receive — behind only television — consumers ranked social media last among their most trusted channels, according to a study by the Chief Marketing Officer Council. Consumers ranked friends, television, search engines and newspapers as more trusted sources.  

  • The first back-to-school spending forecast is out
    There is good news for retailers in a just-released 2017 back-to-school spending forecast.     Retail sales during the back-to-school shopping season of July and August 2017 will grow 4.0% over 2016, according to eMarketer’s forecast. Retail sales in the U.S. during those core months will reach an estimated $857.18 billion, accounting for 17.0% of total retail sales for the year.  

  • Fast-food giant turns to Snapchat to attract millennial job seekers
    McDonald’s is leveraging a hot app to encourage teens to join its workforce.   The fast food giant is embarking on an aggressive summer hiring spree that aims to employ 250,000 restaurant employees across more than 14,000 restaurants operating in the United States. Eager to get the attention of millennials — its sweet spot — McDonald’s is taking a new approach.  

  • Target and Cartwheel apps to merge
    Target upping its mobile game.    In a move that will eliminate customer confusion over the retailer's two separate apps, the discounter will move its Cartwheel savings app into the main Target app. The integration will happen this summer.  

  • Regional supermarket chain steps up promotional game
    Weis Markets knows the key to driving loyalty is to deliver value.   In a move that will improve its marketing and promotions operations, the regional grocer has partnered with dunnhumby and Aptaris. By integrating an enterprise promotional planning, price optimization, modeling and forecasting system, Weis is one step closer to increasing sales, improving customer loyalty and building a more profitable and competitive market position.  

  • Study: The most popular store credit card is...
    A retailer that does nearly all of its transactions online has the most popular store credit card.   Amazon wins the store card battle, ranking as the top choice among consumers with store cards (32%), followed closely by Target (30%) and then Macy’s (24%).   

  • Report: Online sales alter trade and brand marketing
    As retail sales shift from offline to e-commerce, marketers must learn to adjust trade strategies and budgets to be successful in a digital world.  

  • Harris: Retailers take top spots in social responsibility poll
    Consumers rank Wegmans, Publix Super Markets, and Amazon.com as the top three companies when it comes to corporate social responsibility efforts.   
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