Starbucks' holiday cups have a different spin this year
In a sure sign that the holiday season is upon us, Starbucks Corp.'s seasonal cups have arrived in stores.
Unlike past years when the cups had a red background, this year's cups feature a white background, with black line drawings of wrapped presents, stars, snowflakes and a Christmas tree with some red accents. The coffee giant is hoping the cup design will encourage customers to color and personalize the cups on their own. To that end, most of its U.S. locations will have colored pencils available for customers to borrow, CNBC reported.
Starbucks noted that for some time now, customers have been decorating the company's holiday cups. Taking a cue from customers who had been using their cups as a canvas, last year Starbucks red cups 13 different designs created by customers.
"This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations,” said Leanne Fremar, executive creative director for Starbucks. “We love the idea of everyone making this year’s cup their own.”
This season’s “cup sleeve” (for hot beverages) is red with an invitation to “Give Good," which is the theme for Starbucks' 2017 holiday campaign. (To see a related video, click here.)
“Giving good can be as small as someone opening the door for you, or recognizing the people that enrich your life – your child’s teacher, a caregiver, a family friend,” Fremar said. “The holidays are a time to celebrate all the good we give to each other and our community.”
Starbucks launched its holiday cups in 1997. The company ignited a controversy in 2015 when it unveiled a holiday cup with a minimalist design. Some consumers complained that its holiday cups weren't "Christmas-y" enough.
Unlike past years when the cups had a red background, this year's cups feature a white background, with black line drawings of wrapped presents, stars, snowflakes and a Christmas tree with some red accents. The coffee giant is hoping the cup design will encourage customers to color and personalize the cups on their own. To that end, most of its U.S. locations will have colored pencils available for customers to borrow, CNBC reported.
Starbucks noted that for some time now, customers have been decorating the company's holiday cups. Taking a cue from customers who had been using their cups as a canvas, last year Starbucks red cups 13 different designs created by customers.
"This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations,” said Leanne Fremar, executive creative director for Starbucks. “We love the idea of everyone making this year’s cup their own.”
This season’s “cup sleeve” (for hot beverages) is red with an invitation to “Give Good," which is the theme for Starbucks' 2017 holiday campaign. (To see a related video, click here.)
“Giving good can be as small as someone opening the door for you, or recognizing the people that enrich your life – your child’s teacher, a caregiver, a family friend,” Fremar said. “The holidays are a time to celebrate all the good we give to each other and our community.”
Starbucks launched its holiday cups in 1997. The company ignited a controversy in 2015 when it unveiled a holiday cup with a minimalist design. Some consumers complained that its holiday cups weren't "Christmas-y" enough.