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eBay kicks off holidays with early deals

eBay is putting a new twist on the notion of "last minute" shopping.

The online retailer on Wednesday launched "First Minute" deals, citing its new survey which found that 45% of Americans start holiday shopping well before Black Friday. The promotion, which runs through Nov. 9, offers 30% to 60% off regular prices depending on the item.

"We found that choice and convenience are the biggest reasons shoppers start sooner in the season, so we designed a collection of competitive early deals to offer their pick of top brands across electronics, toys, apparel and more," said Suzy Deering, chief marketing officer of eBay North America.

In addition, the retailer has launched a Guaranteed Delivery program, with more than 20 million items arriving in three days or less. And eBay's enhanced browsing experience, which uses artificial intelligence, will customize holiday shopping and present curated products by style, activity or obsession

"We're continuously enhancing our marketplace with new, intuitive features and services that give eBay shoppers a tailored experience with the power of fast, free shipping on millions of items in our marketplace, whether they're shopping on desktop, mobile, or on the eBay app," said Scott Cutler, senior VP of eBay Americas.
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