MARKETING/SOCIAL MEDIA

With 20% of emails being filtered into spam folders, retail marketers are missing out on the opportunity to drive an ROI from email.   This was according to “2017 Deliverability Benchmark Report,” a study from data solutions provider Return Path. The report analyzed 2 billion brand emails.  

Target is getting more pet-friendly as it extends its partnering initiatives with popular online retail brands.   The discounter announced it will sell toys and treats from Bark, the company that operates subscription-based online pet supplies retailer BarkBox. It's the first time Bark products will be available in retail stores.    Based in New York City, Bark launched in 2012 and now counts over 500,000 subscribers. It is known for its fun and quirky toy and natural treat lines.

Everyone’s trying to figure out what drives consumers to purchase. But to understand how they shop, you need to know what makes them tick.   Alliance Data’s Analytics and Insights Institute conducted a study with more than 2,400 respondents to better understand consumer buying habits and expectations. These insights, cross-referenced with results from our "Understanding Customer Loyalty" study, confirmed that consumer buying habits track closely with life stage and each generation’s cultural identity.

Simon is debuting a new type of concierge — one that never calls in sick.   The mall owner launched a chatbot designed to deliver customers at its 208 North American centers useful information as they shop.  Described as the industry’s first enterprise-wide bot, the artificial intelligence-based technology is available through Facebook Messenger, and provides store and restaurant information, hours of operation, special events, daily promotions and a list of available amenities.  

Shopping for groceries online has a long way to go before it catches on with the vast majority of U.S. consumers.   Nine percent of U.S. adults report that their household shop online for groceries at least once a month, including 4% who do it at least weekly, according to Gallup's annual Consumption Habits survey. By contrast, almost all Americans say someone in their family shops for groceries in person at least once a month, with 83% going at least once a week.  

Alibaba Group Holding is expanding its online travel footprint.  

Office Depot is launching a same-day delivery program in three markets.   The service, powered by Deliv, will be available on August 28 in Atlanta and Los Angeles, and on September 6 in Ft. Lauderdale/Miami. It is expected to be rolled out in several additional markets by the end of December.  

What's in a name? That's a question Dunkin' Donuts is wrestling with.   In a move to get people to think of the chain more as a coffee destination, the company is considering eliminating "Donuts" from its name, according to several media reports. In a test, the chain will open a new location, in Pasadena, California, that will be simply called Dunkin'. Several other locations will also be given the condensed name.