MARKETING/SOCIAL MEDIA

Visual content has made H&M, Topshop/Topman Forever21 the most successful social media brands in the competitive fast-fashion industry.   This was according to data from visual content performance platform ShareIQ. The analysis digs into the data for the first three quarters of 2017 among the top brands in the fast-fashion category in the United States: H&M, Forever21, Uniqlo, Gap, Old Navy, Topshop/Topman, Zara, Mango and American Apparel.  

Nearly all shoppers will be shopping a variety of channels this holiday season.   Ninety-six percent of shoppers plan to make a purchase from a retailer who has both a physical and an online presence, with 40% of them buying online and picking up in-store, according to a report by the International Council of Shopping Centers. And 81% of those shoppers plan to make additional purchases when collecting their item(s).  

Amazon is about to put down some new roots in New York City — and is hunting for new employees to support the operation.  

The delivery wars continue to heat up as Target Corp. announced it was rolling out its next-day delivery service of household essentials, Target Restock, to eight new markets.  

There is good news for retailers in a just-released survey on Halloween spending.   Americans will splurge on costumes, candy and pumpkins for a record $9.1 billion in Halloween spending this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. That's up 8.3% from last year’s previous record of $8.4 billion.  

Albertsons Cos. has become the first national grocery retailer to acquire a prepared-meals company.   The nation's second largest supermarket chain is acquiring online meal company Plated in a deal that is expected to close later this month. The move taps into Americans' growing demand for meal delivery services and also shores up Albertsons' defenses against Amazon, which has become a key player in grocery with its acquisition of Whole Foods Market.    

Amazon is giving Hilton Honors members a new way to redeem their points.    The global hospitality company is joining Amazon’s Shop With Points program, a move that will enable Hilton Honors members to redeem their loyalty points for purchases on Amazon. Hilton is the first hotel brand to join Amazon’s program.   

Social media plays a huge role — bigger than pricing — when it comes to influencing the purchase decisions of Generation Z.