MARKETING/SOCIAL MEDIA

A survey by Morning Consult ranks the companies, brands, and organizations that are the most politically divisive—or the ones that divide Democrats and Republicans the most. And at the top of the list is Trump Hotels.

Walmart is tapping three Hollywood luminaries to help it craft ads for the Academy Awards broadcast on March 4, on ABC.

Online brands must respect consumers’ data privacy if they want to build strong customer relationships — and retain customers.

We all know mobile apps are on the rise, especially in retail where traditional brick-and-mortar store are searching for new ways to compete with online retailers like Amazon.

Hannaford’s new loyalty program puts a different spin on how members earn rewards.

The beauty industry has in the last few years seen a backlash from the effect its marketing has on its consumers, particularly the youngest among them, as rates of eating disorders and body dysmorphia are thrusting upward at jet speed.

Pirch, the high-end bath, kitchen and appliance retailer, is focusing on its California roots for future growth.

QVC Group knows the value of creating experiences — especially across its beauty category.