MARKETING/SOCIAL MEDIA

Target Corp. is launching an array of private brands and the discounter is giving them a big kickoff.   The discounter will launch an aggressive marketing campaign for the new labels, AdAge reported, including everything from print and television spots to in-store events and visual merchandising.      

Williams-Sonoma is looking for a few good people — somewhere in the vicinity of 4,000 to be more exact.   The company will hold its first-ever National Hiring Day, on Thursday, Sept. 14, from 2 p.m. - 7 p.m. local time. The event will be held at all Williams-Sonoma branded stores across the U.S. and Canada.  

CVS Pharmacy is rolling out a convenient way for consumers on the go to easily buy necessities.    The drugstore chain on Thursday introduced automated vending machines that will be located in travel hubs and other places and contain such items as over-the-counter health products, better-for-you snacks and popular personal care products. The machines will also be used to showcase products from the company’s exclusive store brands while meeting customers at well-trafficked areas.  

Pure Hockey is converting its various store banners to its namesake brand.    The company, which owns the Pure Hockey, Total Hockey, and HockeyGiant brands, will begin rebranding all of its retail stores as Pure Hockey. Pure Hockey acquired HockeyGiant in September 2015 and acquired Total Hockey in August 2016, giving the company a total of 53 retail locations across the United States, along with four e-commerce sites specializing in hockey, goalie, and lacrosse equipment.  

The nation's largest retailer is gearing up for the holidays with the early return of its popular layaway program and stocking up on exclusive toys.    The program went into effect on Sept. 1. Again this year, there is no opening fee for customers to start a layaway account, and they only need to put down 10% (or $10, whichever is greater).   

It's a homecoming for Abercrombie & Fitch Co.'s next finance head.   The teen apparel retailer appointed Scott D. Lipesky as senior VP and CFO, effective October 2, 2017. Lipesky most recently served as CFO of American Signature Inc., a privately-held home furnishings company. Prior to that, he spent nine years with Abercrombie in a variety of finance roles, most recently as CFO of Hollister Co.  

Dunkin' Donuts has tapped an agency marketing/advertising veteran to head up its U.S. marketing efforts.   The company appointed Tony Weisman, 57, to the position of U.S. chief marketing officer, effective in late September. He most recently served as the North American CEO of DigitasLBi, a global digital agency network, which has worked on the Dunkin' Donuts account for some six years.   

Walmart is significantly expanding its Hurricane Harvey relief efforts.    Walmart and the Walmart Foundation announced they have committed up to $20 million in support of relief efforts in response to the severe weather impacting the Gulf region. This is an increase from the retailer's previously announced $1 million of in-kind donations for immediate relief.