One Click Retail: Amazon feels the love on Valentine’s Day sales
The week leading up to Valentine’s Day is a crucial sales period of the year — especially for some of Amazon’s gift categories.
A report by One Click Retail looked at how traditionally popular Valentine's Day categories fared on Amazon to last year. Chocolate saw a big increase, with sales up about 35% year-over-year (YoY) in the week leading up to Valentine's Day, compared to 2017.
Amazon is also having a great year for flowers, with sales nearly double compared to 2017. Jewelry, the leading Valentine's Day category on Amazon for years, is seeing less of an increase, with a growth rate of only about 9%.
“Valentine's Day is just one of the year's tentpoles, acting as a strategic opportunity for brands to reach a broader audience and convert curious consumers to your brand,” said Nathan Rigby, VP at One Click Retail, and Danny Silverman, CMO at Clavis Insight. “By understanding why and how your audience shops – and why and how Amazon directs them to any given item – you can keep them coming back to your brand holiday after holiday and year after year.”
A report by One Click Retail looked at how traditionally popular Valentine's Day categories fared on Amazon to last year. Chocolate saw a big increase, with sales up about 35% year-over-year (YoY) in the week leading up to Valentine's Day, compared to 2017.
Amazon is also having a great year for flowers, with sales nearly double compared to 2017. Jewelry, the leading Valentine's Day category on Amazon for years, is seeing less of an increase, with a growth rate of only about 9%.
“Valentine's Day is just one of the year's tentpoles, acting as a strategic opportunity for brands to reach a broader audience and convert curious consumers to your brand,” said Nathan Rigby, VP at One Click Retail, and Danny Silverman, CMO at Clavis Insight. “By understanding why and how your audience shops – and why and how Amazon directs them to any given item – you can keep them coming back to your brand holiday after holiday and year after year.”