MARKETING/SOCIAL MEDIA

Study: Amazon is king of paid search for this category

Amazon is winning the online search war — at least it is across the consumer electronics category.
Taking Social Media Marketing to the Next Level

Social media is so ingrained in today’s culture that we forget Facebook is already a teenager, while Snapchat has just graduated preschool.
Pizza chain gets in fast-lane with express concept for c-stores and airports

Pizza Inn is looking to expand via a kiosk format focused on non-traditional development.
Walmart changing its name to reflect its new focus

Walmart is ending a 48-year habit by removing word "stores" out of its legal name.
Apparel brand returns—in a more 'limited' fashion

The Limited is back. But not as a physical retailer, at least not yet.
Walgreens unveils major rebranding effort

Walgreens is moving on from its "corner of happy and healthy" tag line to new branding that emphasizes the company's 116-year heritage of serving customers and also targets a younger demographic.
Study: Emotional engagement could boost revenues by 5%

If retailers want to drive revenues, they need to get more “emotional.”
The top strategic initiative for retailers is...

It really is — or should be — all about the customer.

Discount giant banks on recipe video app to drive online orders