Store brands make big gains in 2017
Store brands are resonating with consumers.
The Private Label Manufacturers Association, citing new Nielsen numbers, reported that store brand sales jumped by almost 10% last year in mass merchants, club stores and dollar stores.
Sales of store brands in the mass channel increased sharply in both dollars and units, according to nationwide sales data collected by Nielsen. Dollar sales of private label were up by 9.3% while unit sales rose by 9.1%. Overall sales in the mass channel during 2017 grew by 1.3% for dollars and 1% for units.
The mass channel is an ongoing store brands success story, PLMA noted. Since 2015, annual store brand dollar sales in the sector have increased by $7.5 billion, a gain of +15.8%.
During 2017, store brand sales across all outlets measured by Nielsen came in at $122.3 billion, up 2.7% from $119.1 billion, while units moved up 1.6% to 44.6 billion from 43.9 billion.
The Private Label Manufacturers Association, citing new Nielsen numbers, reported that store brand sales jumped by almost 10% last year in mass merchants, club stores and dollar stores.
Sales of store brands in the mass channel increased sharply in both dollars and units, according to nationwide sales data collected by Nielsen. Dollar sales of private label were up by 9.3% while unit sales rose by 9.1%. Overall sales in the mass channel during 2017 grew by 1.3% for dollars and 1% for units.
The mass channel is an ongoing store brands success story, PLMA noted. Since 2015, annual store brand dollar sales in the sector have increased by $7.5 billion, a gain of +15.8%.
During 2017, store brand sales across all outlets measured by Nielsen came in at $122.3 billion, up 2.7% from $119.1 billion, while units moved up 1.6% to 44.6 billion from 43.9 billion.