Target is getting ready to launch yet another exclusive partnership, this time with a British heritage brand that was founded in 1856 and whose popularity has exploded in recent years.
The nation’s largest sporting goods retailer will no longer sell assault-style rifles, effective immediately. It is also enacting other restrictions with regards to the sale of guns in general.
Retailers are not only increasing their marketing spend, they are spreading the budget almost evenly across all marketing channels, including social, mobile and display.
