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Study: Email subscribers on the rise, post-engagement lags
New subscribers are bolstering marketers’ subscription bases by leaps and bounds, yet click rates continue to decline. New subscribers make up an average of 6% of marketers' subscriber bases. This is an 8% increase year-over-year (YoY), and 30% jump over the last three years, according to “Q1 2017 Email Marketing Compass: The New Age of Email Marketing,” a report from Yes Lifecycle Marketing.