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07/29/2022

Pottery Barn Kids ensures back-to-school gear fits correctly

Dan Berthiaume
Senior Editor, Technology
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pottery barn kids backpacks
Pottery Barn Kids debuts new gear styles and shopping tools for back-to-school season (Photo: Williams-Sonoma )

Pottery Barn Kids is offering omichannel resources and tools to help customers purchase backpacks and other back-to-school items that fit their child.

The children’s furniture and accessories banner of home goods retailer Williams-Sonoma Inc. provides an assortment of backpacks ranging from toddler to extra-large sizes, as well as gear such as lunch bags, food containers and nap mats, for the back-to-school shopping season. The Pottery Barn Kids’ stores and website also now offer resources and tools to help ensure the proper fit for gear, along with recipes for school lunches.

Available in 97 print and pattern options, Pottery Barn Kids gear has the popular prints available as lunchboxes, pencil cases, hot and cold containers, and water bottles. Customers can further add personalization with a name or initial available in a variety of font styles and color options.

To help customers select the proper size and style, Pottery Barn Kids has launched the online Gear Guide, which showcases all the design and material features as well as sizing guides to help visualize what fits in each bag.

For further assistance, customers can chat with a design crew specialist online or visit in-store for help with sizing to ensure the right fit. Customers who visit the Pottery Barn Kids website will also find recipes for school lunches as part of a partnership with sister brand Williams Sonoma. The “Pack Lunch Like A Pro” video series features designed to fit in a Pottery Barn Kids Bento lunch box.

[Read More: Williams- Sonoma launches new recipe app, shipping program]

“We’ve built incredible resources both online and in our stores to simplify the process of selecting the correct sizing for all kids’ school gear, including backpacks, lunch bags, water bottles and accessories,” said Jennifer Kellor, president, Pottery Barn Kids. “Heading to school is an important milestone, and Pottery Barn Kids is a destination for everything kids need.”

Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally. Pottery Barn Kids is a banner of Williams-Sonoma Inc. and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma portfolio of brands.