Tommy Hilfiger partners with ThredUp for resale
Tommy Hilfiger is exchanging shopping credit for customers’ used apparel items.
The global fashion brand, which is owned by PVH Corp., is teaming up with online retail platform ThredUp Inc. to roll out a new “360-resale” program that allows U.S.-based consumers to exchange used clothing for Tommy Hilfiger credit, as well as shop pre-owned directly through a dedicated Tommy Hilfiger/ThredUp online storefront.
The program is enabled by ThredUp’s Resale-as-a-Service (RaaS) platform, which delivers scalable, customizable resale offerings for retailers. Tommy Hilfiger customers in the U.S. can generate a prepaid shipping label from tommy.thredup.com, fill any shippable box or bag with women’s and kid’s items from any brand in their closet, as well as Tommy Hilfiger men's products, and ship it to ThredUp for free.
If any of the items are selected for resale, customers receive Tommy Hilfiger shopping credit that can be used both online and in-store.
ThredUp initially introduced 360-resale operations on its hosted RaaS platform in July 2021, with the J. Crew Group’s Madewell specialty denim brand. “Madewell Forever" launched with over 3,000 pre-owned women's jeans, and new styles are added hourly as available. The assortment is curated by Madewell and is stocked through ThredUp’s inventory, as well as denim that is collected at Madewell retail locations.
ThredUp has also partnered with a number of other retailers on resale programs in recent years, including PacSun, Walmart, J.C. Penney, and Abercrombie & Fitch.
“This partnership is our latest step on our journey to becoming a fully circular brand,” said Esther Verburg, executive VP, sustainable business and innovation, Tommy Hilfiger Global and PVH Europe. “We’re excited to launch this program with ThredUp, which helps us create more value out of our existing product and connect with our consumers in a new way. The U.S. market is packed with circular potential, and together with ThredUp, we’re hoping to make a long-lasting difference.”
“Tommy Hilfiger is an iconic and timeless brand. The brand’s products are made to withstand the test of time both with classic designs and durable quality, making resale a natural fit for the company,” said James Reinhart, CEO of ThredUp. “Tommy Hilfiger has made incredible strides in sustainability through their Waste Nothing and Welcome All initiatives, and we're honored to power their new resale program as they continue to make an impact."
This partnership supports Tommy Hilfiger’s “Wastes Nothing and Welcomes All” effort, which works toward a goal of Tommy Hilfiger becoming a fully circular brand by 2030. The goals of the program include keeping products in use for longer, lessening the brand’s footprint and closing the loop without compromising the environment.
Online resale booms among all generations
The preference for shopping secondary markets has surged across all generations, according to a report by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania. During the past two years, the study shows that baby boomers’ use of resale has grown by 56%, Gen X’s has increased by 35% and millennials’ has risen by 33%. Gen Z’s is up 44%.