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10/19/2022

Black Friday comes early to Walmart - earlier for paid subscribers

Dan Berthiaume
Senior Editor, Technology
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Walmart is bringing back its early Black Friday sales event.

Walmart is kicking off its Black Friday promotion on the first Monday in November.

The discount giant is readying its third annual “Black Friday Deals for Days” promotion. As was the case in 2021, paying members of the Walmart+ subscription loyalty program will receive access to three online Black Friday events throughout November before other customers.

New this year, Walmart’s Black Friday events will be launched on Walmart.com every Monday in November. Paid Walmart+ members will have an extended early access window that begins seven hours before the scheduled start times for all three events on Walmart.com.

Here is the schedule for Walmart's Black Friday savings events:

  • Event 1 (Deals begin online Nov. 7 at 7 p.m. ET and continue in stores Nov. 9);
  • Event 2 (Deals begin online Nov. 14 at 7 p.m. ET and continue in stores Nov. 16); 
  • Event 3 (Deals begin online Nov. 21 at 7 p.m. ET and continue in stores Nov. 25); and
  • Cyber Monday (Nov. 28): Walmart will close out its monthlong Black Friday savings promotion with a Cyber Monday event.

Walmart.com and the Walmart app will feature a streamlined Black Friday site experience that highlights the best deals in one digital destination. Customers will also be able to see real-time pickup and delivery options for Black Friday items.

The retailer is also offering thousands of Rollback extra price discounts this holiday season on items across every department in stores and on its e-commerce site.

Many of Walmart’s holiday features and offerings, including  an expanded window for returns and curbside returns, began on Saturday, Oct. 1. The company’s holiday plans also include hiring about 40,000 employees.

[Read more: Walmart prepares online, mobile shopping experience for holidays]

“Black Friday has evolved over the years from a single day to an entire season and is without a doubt the most anticipated shopping event of the year. Our customers are counting on us more than ever to help them find the season’s best gifts while delivering incredible savings like only Walmart can,” said Charles Redfield, executive VP and chief merchandising officer for Walmart U.S. “That’s why we continue to challenge ourselves to offer an unparalleled Black Friday experience each year, giving customers more of what they love – more opportunities to shop even bigger savings on Walmart’s best assortment of gifts, easily and conveniently, online or in our stores.”

“We heard how much our Walmart+ members loved being first in line to shop our ‘Deals for Days’ events last year, so this year we’re excited to offer them even more of a head start,” said Chris Cracchiolo, senior VP and GM, Walmart+. “We’re always looking for ways to make shopping convenient and fun for Walmart+ members, and early access gives them extra time to save more money with a lot less stress – and that’s what Walmart+ is all about.”

Based in Bentonville, Ark., Walmart Inc. operates more than 10,500 stores and multiple e-commerce websites under 46 banners in 24 countries.