Leading Lady boosts online conversions with intelligent messagingA direct-to-consumer intimate apparel brand is generating additional revenue as a result of testing its product messaging. Walmart’s busy month in technologyWalmart has not been kicking back and taking it easy when it comes to technology innovation. Tractor Supply rebrands Petsense, expands loyalty offering Tractor Supply Company is refreshing its Petsense banner and opening its Neighbor’s Club loyalty program to Petsense shoppers. Shopify opens platform to content creators Shopify is releasing a new tool designed to let independent content creators and brands connect with its retailers. Staples targets back-to-school shoppers with its app Staples is turning its mobile app into a single point of access for all of its back-to-school deals and special offers. American Eagle turns to music, metaverse for back-to-school promo American Eagle is launching music-focused initiatives across major metaverse and social media platforms as part of its fall back-to-school campaign. TikTok launches new ad solution in time for holidays TikTok is expanding its capabilities as an advertising platform. The next era of DTC is ‘direct-to-community’ As we begin to emerge from the pandemic, one of the most important learnings about commerce is that people want to shop their values and build more genuine relationships with businesses. Walmart reaches streaming deal with Paramount+ Walmart’s latest promotional partnership for its Walmart+ paid membership program involves a major streaming service. Tommy Hilfiger partners with ThredUp for resale Tommy Hilfiger is exchanging shopping credit for customers’ used apparel items. First Previous 111 112 113 114 115 Next Last
