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Pottery Barn launches new shopping and design app

Pottery Barn app
Pottery Barn's new consumer app.

Pottery Barn’s latest app is designed to deliver a seamless and convenient customer shopping experience.

The banner of home goods retailer Williams-Sonoma Inc. is releasing a new mobile iOS consumer app. It follows the January 2023 introduction of mobile apps from the Pottery Barn Kids and Pottery Barn Teen children’s and teen furniture and accessories banners , which include innovative features such as 3D augmented reality (AR) shopping.

Features of the new Pottery Barn mobile app include:

  • Scheduling with a Pottery Barn Design Crew expert for a free in-store, in-home or virtual appointment, or engaging the app’s chat feature to connect with a Design Crew associate for mobile assistance.
  • Customers can share favorite items with contacts and on social media directly through the app.
  • Enhanced registry experience to track, manage and add items to a Pottery Barn registry directly in the app.
  • Customers can use the iPhone camera to see a virtual preview of products in their own homes.
  • Shopping for curated looks by room with tap to shop functionality.
  • Apple Pay checkout option.

“As a digital-first brand, we’re thrilled to offer our customers an enhanced design and shopping experience on the new Pottery Barn app,” said CEO of Pottery Barn Brands Marta Benson. “Now customers can explore and shop full rooms, easily share their favorite products, and connect with a design expert all in the convenience of a mobile app.”

Users of the existing Pottery Barn Wedding Registry App can update the app with no interruption to previous registries. The app is available for free on the App Store.

Pottery Barn is a member of the Williams-Sonoma Inc. portfolio of brands. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. portfolio of brands. The company is headquartered in San Francisco.

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